News > Latching on promotes normality of feeding practice - World Breastfeeding Week August 1-7, 2018

Latching on promotes normality of feeding practice - World Breastfeeding Week August 1-7, 2018

Latching on promotes normality of feeding practice - World Breastfeeding Week August 1-7, 2018

Last Updated: August 2018

Media release 26 July 2018

Latching on promotes normality of feeding practice - World Breastfeeding Week August 1-7, 2018

One food which is free, environmentally friendly and available to all babies is being promoted all over the globe this week. Organisations throughout Taranaki join forces in World Breastfeeding Week which runs from Wednesday August 1-7, 2018.

Julie Foley, breastfeeding co-ordinator, at Tui Ora in Taranaki, says In a world filled with inequality, crises and poverty, breastfeeding is the foundation of lifelong good health for babies and mothers. The slogan of World Breastfeeding Week (WBW) 2018 is Breastfeeding: Foundation of Life.

“It’s the one food, no matter the income level, that is affordable for everyone and is of the highest quality. It ensures optimum health, growth and intelligence of any person, no matter what conditions they are living in.

“And it’s a natural ‘fit’ with our increasingly environmentally-aware communities. There is no waste, no packaging to recycle or to try and get rid of. It’s the one food that in case of food shortages, or natural disasters is secure.”

Julie, who along with colleague Anthea Brown, runs the regional-wide breastfeeding support service, Tiaki Ūkaipō, says community organisations and individuals working together can create a breastfeeding friendly environment for mothers, babies and whānau. Events such as the Big Latch On show how breastfeeding is just a part of everyday life.

She says significant inequalities still exist for Māori, which need to be addressed. Initiatives such as the new Hapū Wananga programme available in Taranaki are working to overcome some of the barriers. “These gatherings bring women together and help them learn about some of the traditional Māori practices around birthing and breastfeeding, which is empowering.” For more see http://www.tdhb.org.nz/services/maternity/hapu-wananga.shtml

In support of this is the training of Māori women to become lactation consultants with Māori midwife Sharron Wipiti and Tui Ora antenatal educator Emma Dillon in the process of working through a qualification thanks to a Taranaki District Health board scholarship.

Four venues are taking part in the Big Latch On where mums and babies gather for a public breastfeeding event starting at 10am. They are the Hāwera Plunket Clinic, Kaimata Playgroup (709 Tarata Road, Kaimata), Pregnancy Help in Romeo St, Stratford and Locals Café in Westown, New Plymouth. For more information see https://www.womens-health.org.nz/programmes/breastfeeding-activities/big-latch-on/participate/find-a-venue/listing/?region=taranaki

For queries contact Julie Foley, breastfeeding co-ordinator, Tui Ora, Julie.foley@tuiora.co.nz ph 759 4064 or 027 704 5497

Back to News Page