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People have asked us what the Tui Ora Ltd logo means. To answer that question the Tui Ora logo is explained below.

Tui Ora Logo

Maunga Taranaki to whom all Iwi of Taranaki identify, is represented as a triangle.  The triangle is the Universe's strongest shape, each side being supported by the other two.  This symbol also signifies the Trinity.

The Taurapa (canoe prow) in this design represents the three waka of Taranaki - Tokomaru, Kurahaupo and Aotea which in turn represents all the Iwi of Taranaki nui tonu.

The emblem of Te Ara Tuhono and Pungawerewere are used in the design as the Taniko border on a cloak, as though the Maunga (the Iwi) were being cloaked with the blanket of well being and security.  The cloak also represents the land as was spoken of by the Prophet Te Whiti:

"My blanket is mine.  Think it would be right for you to try to drag it from my body, and clothe yourself with it?"

The emblem of Te Ara Tuhono acknowledges the past, the present and the future of Tui Ora - the walk with the old into the new.

Matakupenga (the fisherman's net) is a traditional design and is used to represent strength in unity.

The Tui ('the Parson') is viewed serving the Iwi of Taranaki.  The symbolism of the Tui holding 'The Raukura' within it's beak, speaks of the re-announcing of the Raukura message (glory to God, peace on earth and goodwill to all mankind) reiterating it's importance, it's strength to us today even as it was to our Tupuna yesterday - never changing, never ending.  The same Yesterday, Today and Forever!

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