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Mana ora

Living a powerful life

Our

Journey

A hauora aspiration realised

Tui Ora was founded on 1 July, 1998 after consultation with iwi representative group Te Whare Pūnanga Kōrero. Eight original service providers came together to form Aotearoa’s first Māori Development Organisation (MDO) — a not-for-profit company dedicated to improving health outcomes for Taranaki whānau,  named Tui Ora.

Tui Ora grew rapidly under the guidance of CE Hayden Wano (Taranaki, Te Āti Awa, Ngāti Tama, Ngāti Awa). By 2002 Tui Ora had 26 providers and a turnover of $4.4 million. The strategic approach of bringing separate providers together to collaborate was adopted early with the premise that whānau could be better served this way.

Person standing in forest

Our Journey

NAU Mai
We welcome you
This Matakupenga story pattern draws our whānau to us. The net represents our manaakitanga. It unites our new brand with our new tohu and our previous logo. The pink palette - created by combining the red, white and black colours of our tohu - is nurturing and approachable, just like Tui Ora.
KUHU Mai
We’ll help you begin
Our Poutama story pattern symbolises reaching a goal via a series of manageable steps that build upon each other. This reflects both the Toka Te Manawa Ora journey that Tui Ora is on as an organisation, and the Whānau Hāpai Pathway we invite whānau to walk with us.
NOHO Mai
We’ll stay beside you
In the Whetu story pattern, individual stars come together to form a larger constellation. This speaks to our holistic whānau ora philosophy and also our kotahitanga – that we are many but come together as one.
TŪ Mai
Standing on Your Own
Our Titoki pattern is about resilience – robust wood, lashed together to create an even more resilient whole. The enrolled patients at Tui Ora Hauora a-Whānau embody the idea of whānau who are priori sting their holistic hauora. The yellow is very fond nod to our OG brand.
Mana ora
Living a powerful life
The Patiki story pattern celebrates the aspirational future we see for all Taranaki whānau. The colours recall native foliage, and the duality we always find in Wairuatanga. This represents the abundant future we see for all Taranaki whānau.
Reports

2023/24 Annual Plan

2023 Annual Report

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