The tohu, and the kōrero that surrounds it, signifies the core principles, aspirations, history and connection of the organisation to the people of Taranaki and beyond.

Maunga Taranaki

All Taranaki iwi identify with our maunga or mountain. It is represented as a triangle.

The triangle is the universe's strongest shape, each side being supported by the other two.

This symbol also signifies the Trinity.

Maunga Taranaki

The Taurapa

The stern of the canoe represents the three waka of Taranaki: Tokomaru, Kurahaupō and Aotea. In turn it represents all the iwi of Taranaki nui tonu.

Logo Taurapa

The Korowai

The korowai (cloak) at the bottom includes the three emblems of Pūngawerewere,Te Ara Tūhono, and Tāniko, as though the Maunga (the iwi) were being cloaked with the blanket of wellbeing and security. The cloak also represents the land as it was spoken of by the renowned Parihaka prophet Te Whiti O Rongomai:

"My blanket is mine. Think it would be right for you to try to drag it from my body, and clothe yourself with it?"

Logo Pungawerewere

Te Ara Tūhono

This interlocking koru pattern on the cloak acknowledges the past, the present and the future of Tui Ora or the walk with the old into the new.

Logo Tuhono


The fishmerman’s net is a traditional design that is used to represent strength in unity.

Logo Matakupenga

The Tui and The Raukura

The tui or the parson bird is viewed serving the iwi of Taranaki.

The tui holds Te Raukura or white feather in its beak. This conveys the raukura message (glory to God, peace on earth and goodwill to all mankind) spoken by Te Whiti at Parihaka.

By including the feather we reiterate its importance and strength to us today, even as it was to our tupuna or ancestors yesterday. It is never changing, never ending. The same Yesterday, Today and Forever.

Logo TUI

Our Logo

Together, all the elements combine to become the Tui Ora logo


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