The Tui Ora Public Health team is counting down to national Safe Sleep day, which this year is being recognised on Friday 2 December.
Safe Sleep day, now in its third year, is an initiative of Whakawhetū, a national kaupapa Māori programme dedicated to reducing the rate of SUDI (Sudden Unexpected Death in Infancy) for Māori. The day aims to promote safe sleep practices for babies, so that every sleep is a safe sleep. Find more information on the Facebook page https://www.facebook.com/MokopunaOra/ or by clicking here(external link).
SUDI, also known as cot death, is a recognised medical disorder and the main cause of death in babies in Aotearoa. Research suggests that the rate of Māori babies dying from SUDI is up to five times higher than for non-Māori. High rates of maternal smoking among Māori women and babies sleeping in bed with their parents are thought to be the most significant contributing factors.
Over the next 10 days the Public Health team will run an information campaign on its Facebook page posting helpful tips and information. It will also introduce our expert breastfeeding support team as well as Emma Dillon, a quit smoking coach, who works with pregnant mothers to get them smokefree. For more information and to follow the team's progress check out the Facebook page(external link).